🎬 Street Light Consulting Video Plan

Prepared by: Rob Street
Date: October 2025

1. Purpose and Vision

The video component of Street Light Consulting will visually extend the message of the podcast — The Science of Joy — combining short reflections on leadership, neuroscience, and faith with a calm, branded presentation.

Videos will complement the audio podcast, enhance website engagement, and serve as visual devotionals for leaders seeking renewal.

2. Objectives

Create short (3–8 minute) visual reflections aligned with each podcast episode.
Maintain complete control over hosting, branding, and playback environment.
Ensure videos are ad-free, distraction-free, and consistent with the Street Light aesthetic.
Provide a scalable foundation for future workshops, video courses, and client sessions.

3. Platform Selection

✅ Chosen Platform: Cloudflare Stream

Reason: Professional, secure, self-hosted experience that integrates seamlessly with the Jekyll-based website.
Billing Model: Pay-per-minute for storage and delivery (cost-efficient for a small catalog).
Core Benefits:
- Ad-free playback under the streetlight.consulting domain.
- Customizable, brand-aligned player.
- Automatic encoding for all devices (desktop, tablet, mobile).
- Optional domain restrictions for client-only access.

4. Workflow Overview

Record and edit video reflections (MP4 format).
Upload to Cloudflare Stream.
Copy the embed code from Cloudflare.
Insert it into the podcast episode’s Markdown front matter as video_embed.
The Jekyll layout (podcast.html) renders it automatically using a simple include.

5. Example Integration

Front Matter (Markdown):

---
title: "Episode 1 – The Science of Joy"
date: 2025-10-16
video_embed: >
  <iframe src="https://iframe.videodelivery.net/your-video-id"
  width="640" height="360" frameborder="0"
  allow="accelerometer; autoplay; encrypted-media; picture-in-picture;"
  allowfullscreen></iframe>
---

In your Jekyll Layout:

Recommended CSS:

.video-container iframe {
  width: 100%;
  max-width: 800px;
  height: auto;
  aspect-ratio: 16 / 9;
  display: block;
  margin: 2rem auto;
  border-radius: 8px;
}

6. Branding & Design

Visual Style: Calm, minimal, reflective — soft gold, navy, and ivory palette.
Lighting: Natural or warm studio lighting; avoid harsh shadows.
Intro/Outro: 5-second fade with logo and soft piano cue.
Font Overlay: Use clean sans-serif typography for quotes or titles (e.g., Lato, Open Sans).
Watermark: Optional “Street Light” logo in lower-right corner for brand continuity.

7. Security & Privacy

Enable domain-restricted playback (streetlight.consulting) in Cloudflare Stream.
For private client videos, use Signed URLs or “Direct URL Only” mode.
Do not expose raw MP4 links; always embed through Cloudflare’s secure player.

8. Publishing Schedule

Publish one video per podcast episode (every Friday).
Upload to Cloudflare Stream by Wednesday to allow encoding and testing.
Embed on episode page and promote across:
- LinkedIn post with clip snippet (under 1 minute).
- Street Light Consulting blog.
- Optional YouTube “short” version linking back to the full episode on the website.

9. Future Development

Expand into video devotionals (60–90 second reflections).
Create a Video Workshop Series companion to consulting programs.
Add subtitle support for accessibility (via .vtt caption files).
Develop a Video Archive page categorized by theme (e.g., Joy, Leadership, Renewal).

10. Mission Statement

“To bring light to leadership through visuals that reflect peace, purpose, and divine design.”